What do you do, when a secured financing solution is not happening? You need to be creative and resilient. Developing the first bra for the pelvic floor, Anna shares strategies of how to overcome hurdles when developing a hardware and even health-related product.
We will talk about prototype development, financing strategies, requirements for industry pilots and why users broke into tears during their famous test sessions. The story of Yeda is powerful in many ways. Join us for one of the most interesting founder stories of the Berlin Capital Region.
🚀 Attention founders: The SIBB Incubator supports startups focused on cybersecurity, deep tech, and responsible AI. Secure up to €100,000 in equity-free funding, personalized mentoring, and access to the SIBB expert network.
Apply now through May 4 at: sibb.de/incubator
💡 What You Will Learn
- How to develop a hardward product close to the market
- How to attract funding and cope with a financing delay
- How to use convertible loans to navigate the funding journey of your startup
A big thank you to the SIBB Incubator for sponsoring this event! The program supports founders in the fields of cybersecurity, trustworthy AI, and deep tech.
Apply by May 4 at sibb.de/incubator
🧑🏫 Speakers
Anna Maria Ullmann – Co-Founder and CEO at Yeda
- Building personalized FemTech solutions for pelvic floor health
- Passionate about advancing women’s health innovation
- Brings experience in building and scaling startup teams
- Focused on turning health challenges into practical, user-centered solutions
moderated by: Etta Dannemann in her role as head coach
Etta Dannemann moderates the event in her role as Startup Coach at the SIBB Incubator. As a solopreneur, trainer, and architect by education, she loves creating new things — but even more, supporting others as they build and grow. Etta is passionate about empowering women in tech, helping them turn their ideas into action and leave their unique mark on the world.
🎯 Who Is This Event For
- Aspiring female founders who want to learn from founders further along in their journey
- Founders planning to raise a funding round and looking for practical tips and insights
- Founders interested in finding out whether the Berliner Startup Stipendium is right for them
